Facebook removes inactive users’ ‘likes’

YEREVAN, March 6. / ARKA /. Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts.  

According to Facebook, this will make audience data more meaningful for businesses, and ensure the data on Facebook is consistent and up-to-date.

“Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences,” Facebook says in a blog post. 

“We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.”

“Everyone benefits from meaningful information on Facebook,” it says. “It’s our hope that this update makes Pages even more valuable for businesses.”

If one’s like count is going to drop, he/she should notice it within the coming weeks. As the company notes, it’s important to keep in mind that these likes represented users that were already inactive on Facebook. Also, likes from accounts that were voluntarily reactivated will be reinstated if the account is reactivated.-0-