Orange included in the list of more valuable brands of the world by the version Millward Brown

Orange included in the list of more valuable brands of the world by the version Millward Brown

YEREVAN, May 19. /ARKA/. Brand Orange occupied 36th place in the rating of more valuable brands of the world of 2011 by the version of international research agency Millward Brown Optimor (MBO).

In the sixth report of “BrandZ Top 100 of more valuable brands of the world” developed by MBO in cooperation with the magazine Financial Times, brand Orange went up by 14 lines compared with the last year and is now assessed in $17.6 billion instead of former $14 billion.

In the list of world brands in the sphere of communications,  Orange occupies the seventh place and among the European brands – sixth place. The most significant feature of the report of 2011 is that six out of ten brands leading the list of the report are technological companies.

Methodology of  MBO takes into account as the studies of the companies among the clients, as well as financial indicators.

“Orange Armenia” is 100% affiliate of France Telecom (brand Orange) starts working in Armenia with from November 5, 2009 providing 83% coverage and access to mobile network and Internet in 500 cities and villages of the country.--0—

17:58 19.05.2011





 

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