Apple intends to make its own movies
YEREVAN, September 2. /ARKA/. Apple is in talks as part of a possible move into producing its own original programming, the world media outlets report referring to Variety.
According to the publication, the company is looking to start hiring for a new development and production division in the next few months that would go into operation next year, producing content to rival streaming services such as Netflix and Amazon Prime.
This move would ratchet up competition with Netflix, Hulu, and Amazon in an effort by Apple to strengthen its own content platform and make the Apple TV a more differentiated device in a crowded marketplace.
The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies — or both. --0--
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13:51 09/02/2015